Romancing Google And Demystifying PageRank
Pagerank is neither rocket science nor shrouded in mystery. Discover rock solid principles of how to organize your site links for good pagerank.
Google, pagerank, demystifying pagerank, search engine results page
What is PageRank?
PageRank is one of the important factors that determine Search Engine Results Page (SERP). It is a numerical value assigned by Google that shows the importance of a web page. When one page links to another, it is actually casting a vote for the other page. It goes to say that a page with more relevant inbound links enjoys a higher page rank. For simplicity sake, PageRank is referred to PR in this article.
Applying the Mathematical Concept of PageRank
Google calculates the PR of a web page using this equation:
PR(A)=(1-d) + d[PR(t1)/C(t1) +...+ PR(tn)/C(tn)]
't1...tn' are pages linking to Page A
'C' is the number of outbound links of the linking page
'd' is a damping factor set at 0.85
This is the original equation Google published when it developed PR. Whether Google uses a variation of it, only God knows. This equation, though, is essential to an understanding of PR.
Don't be scared by the above equation. For a fuller explanation of this equation with working examples read The G
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