Rising Postal Rates? Dont Cut Down the Direct Mail
How to market effectively when the postage rates go up
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The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, its something you have to live with.
Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their costs down. Heres a quote from an issue of direct marketing News:
Despite a string of healthy annual increases, the growth of direct mail expenditures is expected to slow over the next four years. direct mail continued to grow in 2001 but slowed because of the anthrax scare, the study said.
The study also said, "Direct mail will continue to expand during the forecast period but at a slower pace than in the pas
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